Online Google Analytics 4 Course for beginners

Learn how to set up Google Analytics, build reports, analyse your data and translate that data into valuable insights.

If you’re working in marketing or communications, you want to be able to make decisions based on numbers. But if you're starting out with Google Analytics, it’s hard to make sense of it all. And you don’t always know where to start.

This online course will get you up and running with GA4 in approximately one day. You’ll learn how to get started with Google Analytics 4 so you can inform and support your decisions based on data.

Get Analytics Foundations

Your Google Analytics 4 instructor

My name is Leon Korteweg. Over the years I’ve had the honor of training hundreds of professionals on Google Analytics, across different fields. I'm confident this course will help you get started with Google Analytics.

What will you learn in this Online Google Analytics 4 Course?

This course will give you answers to many common questions around GA4, like:

How can I install Google Analytics 4 on my website and set up the most important settings?
What are the most important metrics for your website and online campaigns and how can I interpret them?
How can I use the reports in GA4 to improve my website and online campaigns?
How can I build my own custom reports?
How can I monitor the performance of my website and online campaigns?
What pages are most popular on my website?
What traffic sources and campaigns are driving the most traffic and conversions on my site?
How can I diagnose errors on my site and find opportunities?
What keywords do my site visitors search for on my site?
How can I use funnels and learn more about user flow?
How can I manage users and secure my data?

Who will benefit from this GA4 course?

This course is designed for everyone working in marketing or communications that wants to get started with Google Analytics 4. For instance online marketing / communication professionals, managers, business owners and digital marketing consultants.

In this course we’ll start from scratch, no prior knowledge is required.

This course is for beginners and is not suited for people who are looking to get into more advanced topics, like Google Tag Manager, Event Tracking and BigQuery.

What's inside the online course?

The Analytics Foundations GA4 course consists of 7 modules and 30 lessons. If you take the course in one go, you'll be able to finish the course within one workday.

Here's what you can expect:

Module 1: Welcome to Google Analytics 4

Introduction
How Web Analytics is vital to website growth
Create a measurement plan: What metrics are most important?
First look at the GA4 interface

Module 3: Monitoring your website

Monitoring your website
How to turn data into insights (part 1)

Module 4: How to use Google Analytics 4 reports

Traffic sources and campaigns (part 1)
Traffic sources and campaigns (part 2)
Traffic sources and campaigns (part 3)
Landing pages
Most viewed content and user flow
E-commerce reports

Module 5: How to analyse your Google Analytics data

How to turn data into insights (part 2)
How to diagnose problems on your site
How to become better at web analytics

Module 6: How to build your own custom reports

Making our first custom report from scratch
Internal search, downloads, outbound clicks and 404 errors
Build a Google Ads drilldown report
Make a website funnel report

Module 7: Bonus modules

SEO with Google Analytics
How to use UTM tags
Set up GA4 on an online store

How much does the program cost?

The live version of this program costs around €800 per person for a single day. Companies pay me up to €2900 to teach this material to their teams.

Because I want to make this knowledge as accessible as possible, I'm offering this today for only €120. Get Analytics Foundations and start learning how to use Google Analytics 4 immediately!