White-label Agency Support

Do you want to offer analytics & tracking as a digital marketing agency? But are you struggling to find the right talent? Leverage white-label agency support to access the expertise you need – without the hassle, while still turning a profit.

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Deliver High-End Tracking Setups – Without the Hassle

For small to medium-sized digital marketing agencies, reliable data is essential for running effective campaigns.

At the same time, tracking and analytics can be a real challenge. Your team might excel at SEO or paid campaigns, but finding the right talent to set up tracking is difficult. Not only because skilled talent is scarce, but also because tracking is usually just a small part of the onboarding process – after that, the work often dries up.

As a result, tracking doesn’t always get the attention it deserves. You’re not entirely sure if your setups are working flawlessly, and you worry that making changes in Google Tag Manager could make things worse.

With my white-label agency support package, you can deliver high-quality tracking setups to your clients without the hassle – and still make a profit. All while knowing that your campaigns are running at full speed 🚀.

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Step 1: Get in Touch
We'll schedule a call to discuss your context, needs and requirements.

Step 2: Custom Offer Design
Together, we'll create a tailored offer that aligns with your client base.

Step 3: Run a Pilot
We'll execute a pilot project for one of your clients to test the offer in practice.

From Kickoff to delivery
Here's what's inside

Every setup is unique, but a whitelabel offer typically includes the following elements:

  1. Kickoff meeting or e-mail brief
    A high-intensity meeting or pre-set briefing template is used to get everyone aligned and arrange as many practical details as possible. This way, we minimize interruptions during the build process 😉.
  2. Google Tag Manager setup
    Our first major deliverable is setting up Google Tag Manager in a clear and structured way, so you can work with it independently after delivery. If needed, we’ll also set up the dataLayer, custom scripting and/or a server-side container.
  3. Cookie Banner and Consent Mode
    Getting consent from your site visitors is a crucial part of a modern tracking setup. We ensure that your implementation complies with local regulations while making sure the banner aligns with your brand guidelines and doesn’t slow down your site.
  4. Google Analytics configuration
    Google Analytics 4 needs a proper setup to function at full capacity. To make your tracking future-proof, we carefully review all critical settings and integrations.
  5. Ad tracking setup
    We integrate your chosen advertising platforms, such as Google Ads, Meta Ads, and LinkedIn Ads, to ensure consistent and accurate tracking.
  6. Handover meeting
    During the handover call, we’ll walk you through the entire setup step by step. After this meeting, you’ll be equipped to manage the setup on your own, should you choose to.

The average turnaround time is approximately four weeks from kickoff to handover. In just four weeks, you'll have a solid foundation for making data-driven marketing decisions with confidence.

Don't let a weak tracking setup hold back your effectiveness as digital marketing agency. Get in touch today!

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About Leon Korteweg

I believe every digital marketer should have access to reliable data – it’s the foundation of any successful campaign. That’s why I’ve spent over a decade helping organizations set up Google Tag Manager, ensuring they can trust their data.

My niche YouTube channel on digital analytics reaches over 7,500 unique users each month, and I’ve consulted for top firms in Europe, including KLM and DPG Media. Hundreds of professionals have attended my in-person training on GA4 and GTM through the Frankwatching Academy.

 

Reliable digital marketing data is just one click away

Get started today

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